Shadows Deep Is Here! Launch Madness Begins

I have to tell you, I am THRILLED to finally be able to say that the Edge of Shadows sequel, Shadows Deep is available! I am so appreciative of all of the support I’ve received since the release of EoS in November 2011, and it has been phenomenal to have one of the very first questions from fans be “When’s the next book coming out?” It created a lot of pressure too. 🙂

From the beginning, I’ve had the makings of 4 different book series in my mind. (You’ve seen the first book in three of them now.) I had to make a choice in March if I was going to work on the first book in the 4th series, or go back and revisit Ellie and crew to find out what happens next in her journey, so I created the book in physical and digital forms, using Sodapdf to edit the digital versions.

Well, it’s pretty clear which direction I went and I am so happy that I did. Creating a sequel was a lot more work than I was expecting, but at the same time it was like coming home. Ellie’s facing a whole new set of problems in Shadows Deep, and I can tell you that she’s finding out things about herself and her past that she never saw coming. And…it’s not over yet. I can now share that there will be a third installment of the Shadows series that you will likely see before the end of 2012.

Now for the Fun Stuff: Launch Goodies!!

May 15th is the “official” launch date for Shadows Deep, and I’ve got some fun stuff planned for everyone.

1) I want to give away some copies of Shadows Deep, of course! So 5 ebook copies (Kindle or Nook) are up for grabs. What do you have to do to be entered to win one? Either comment here on this post OR on my Facebook fan page and tell me who your favorite Edge of Shadows character was and why. I will pick 5 random winners and announce them on Friday, May 18th.

2) The Edge of Shadows Kindle book is on sale through June 30th, 2012 for only $0.99!  Grab your copy today or gift one to a friend.  On May 15th, you’ll even find it for FREE on Amazon.

3) If you like vampires and you haven’t tried my vampire series, I invite you to download Heiress of Lies for FREE on May 15th-May 16th. If it strikes your fancy, I’d love to hear from you.

4) I’ve started a Q&A group over on Goodreads entirely focused on discussing Shadows Deep. Join in the conversation and ask me anything you want as you are reading it.

Thank you to everyone who has supported me so far on this writing journey, and know I’ve got lots more planned for you this summer.

Happy Reading!

The Art and Science of a Newbie Book Launch: Planning

I’ve been a planner since way back.  I didn’t need to take the Myers-Briggs to know that I have a strong preference towards data-based decisions and am very time-oriented. I experience a high level of stress when I leave the house without my watch on.  I am constantly thinking about how to best utilize my time and maintaining an efficient schedule.

Yes, I’m that person.
So it may surprise you a bit to know that I fell into my book launch schedule more than I actually planned it.  I think that is because I recognized that there were a lot of things that I didn’t know, and if I set my expectations too high and some went off the rails unexpectedly, I’d be in trouble.
I had to strike a balance between planning and being able to remain nimble.  Here’s where I landed on the things that I identified as “necessities” in the plan and how it worked out.
  • Timeline: I decided to bring Edge of Shadows"" “>Edge of Shadows still hasn’t been accepted into Smashwords Premium Catalog which is a requirement to get it distributed to B&N, Sony, and Kobo among others.  And once it’s accepted, it can take up to another week to before it’s submitted as Smashwords only distributes to those outlets once a week.  I definitely need to take this into consideration before I publish my next novel.
    • Gathering the Troops: By far the biggest complaints I’ve seen on the self-publishing front from readers are either a) lack of editing or b) poor cover design.  I knew I was going to have to invest some cash and hire these out.  So I had to make some decisions fast. Outcome: I posted for an editor on eLance the day I made the decision to publish, and selected my editor, Christine LaPorte from the 40+ bids that came in.  I found Scarlett Rugers through the Nano site and she was running a scary good promotion on cover design that I snapped up. Both delivered on time with no problem.
    • Sounding the Horn: Book promotion is supposed to start well ahead of the actual live date of the book.  I had this site up and running, but it wasn’t current. I had a Facebook page set-up, but I didn’t even have 25 fans yet to be able to customize my URL. I had let my Twitter handle languish in favor of my other one given my most recent area of interest.  I knew this was by far the area that needed the most work. Outcome: I’ve been spending a lot of time here, and will continue to do so to grow my fan base.  This is mission critical, so there’s no other way.  What I need to do though is be very careful not to let my book promotion take away from my writing time.
You don’t have to have a complete business plan drafted to self-publish a book.  But I do think that you do have to have realistic expectations of what you can do with the time and money you have available.  It is your job and your reputation that you are putting on the line, so it’s worth the time to slow down and flesh a couple of the finer details out.
(photo credit andyp uk)

The Art and Science of a Newbie Book Launch: Beginnings








Has this ever happened to you?  One day you woke up and said to yourself, “Self- I want to publish a book.”

You could have many reasons behind that simple desire. Maybe you’ve had a story brewing deep down in your gut for what seems like ages.  Maybe something happened to you in your life that you always wanted to put down in writing so that it would be remembered forever.  Perhaps you simply wish to leave something of yourself behind forever.

Whatever your motivation, it all starts with that simple expression of intention that you sent out to the universe.

I was 12 when I declared that I wanted to be an author. I could give you my laundry list of excuses why it hasn’t happened yet, but it doesn’t change the fact that I didn’t take the necessary action to make that dream a reality until recently.

Oh, I wrote a book.  I’ve written two novels in fact and I have three more in varying states of completion.  But what you discover is that the actual writing of the book is only about 40% of your overall journey to getting your work into the hands of any reader.

After that, you enter this confusing realm of book publishing and it is very easy to get good and stuck right there.  In fact, that’s where I’ve been for the last three years or so.  But not for much long.

Next week I’m launching my first novel, jetheriot)